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Kevin M. Bourke, BourkePR
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FOR IMMEDIATE RELEASE
Evolve Digital Cinema | IMG Wins 2011 Emmy Award for
Outstanding Promotional Announcements
Creative Team at Evolve Digital Cinema | IMG Recognized by the National Academy of Television Arts & Sciences for their Work with The National Geographic Channel.
Chicago, IL (October 24, 2012) – Evolve Digital Cinema | IMG (www.evolveimg.com), a boutique creative production company, announced today it has won a coveted 2011 Emmy Award in the category of Oustanding Promotional Announcement: Institutional. Evolve Digital Cinema | IMG was recognized for their work with the National Geographic Channel and their campaign to create a new look to promote Nat Geo’s Explorers initiative and institution.
Winners of the 33rd Annual News and Documentary Emmy® Awards were announced on October 1, 2012 by the National Academy of Television Arts & Sciences (NATAS), and the awards were presented at a ceremony in New York City earlier this month.
“The entire team at Evolve is humbled and honored with this Emmy Award,” said Joel Edwards, co-founder and director of production for Evolve Digital Cinema | IMG. “This project with Nat Geo has personally been one of my favorite I’ve worked on in my entire career. It was such an intense and engaging project. We were charged to create something fresh, something that people had not seen before - and to use that as a platform to tell new stories about a new wave of world explorers. We had an amazing team and talented creative group that worked tirelessly to pull this off. Being recognized with an Emmy is the ultimate gratification! We are also so grateful to the executive and creative management team at Nat Geo for their support and faith in our abilities. It is truly an honor to work with them!”
The Emmy-winning campaign can be viewed here:
http://vimeopro.com/evolveimg/natgeoexplorers
The Challenge and the Award-Winning Result
In early 2011, the Nat Geo Channel approached Evolve Digital Cinema | IMG about creating a new campaign for the network that would give whole new look and feel to the Explorers initiative and institution. Nat Geo was looking for a fresh vision in this new campaign, visually and viscerally, through the explorers’ message and stories as they were told.
Carla Daeninckx, Nat Geo co-producer & design director added, “Executive management challenged us to elevate the Nat Geo brand by showcasing the innovative thinkers and scientists of today who are redefining exploration by living the mission and making the world a better place. These young, smart, relatable talents are not actors, but real people who transcend all cultural boundaries to show how we can all be ‘everyday Explorers.’”
With an aggressive five-week schedule from pre-production to air, tight budgets, a race to coordinate talent, crews, and timeline, the tireless efforts have paid off with a highly successful, critically acclaimed result. “Our goal here was to visually keep the pacing of the spot up and energy high, while being light and selective on how we punctuated and identified highs and lows. The fresh approach we took on design stemmed from our core channels new on-air look, and taking it to another level. Finally, we felt it important to introduce the legacy of our Explorers and Society, creating a timeline linking our past to our future. What makes Nat Geo different from any other TV network is its connection to The National Geographic Society and its mission to explore. This was clearly the statement this brand defining campaign delivered on, and we’re so proud to have been a part of it.”
About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. Regional Emmy® Awards are given in 19 regions across the United States. NATAS also presents the Global Media AwardsTM which recognizes excellence in the world-wide intersection of digital entertainment and technology. Emmy® Awards given out for primetime programming are presented by our sister organization, the Academy of Television Arts & Sciences (ATAS). Beyond awards, NATAS has extensive educational programs including Regional Student Television Awards for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv
About Evolve Digital Cinema | IMG
Evolve Digital Cinema | IMG is a boutique creative production company that produces digital film, TV, HD Video, Photography and Graphic Design. As a creative & technical full service shop, Evolve IMG facilitates full campaigns, or has the ability to work as ala carte freelance contractors for the convenience of it clients. Based in Chicago, Evolve Digital Cinema | IMG retains a global client base. For more information, please visit www.evolveimg.com.
Credits:
New Generation Explorers Campaign
Anthem/Sizzle :45, Juan Martinez :45, Shannon Switzer :45
EVOLVE DIGITAL CINEMA | IMG
Director / Director Of Photography: JOEL EDWARDS
Sr. Director: BILL ROACH
Co-Director / Cinematographer / Editorial: JESSE EDWARDS
Producer: KORY KOZAK
Line Producer / UPM: ELIZABETH AI
Editorial / Colorist: JOEL EDWARDS
1st AC / B Unit Cam: MIKE BOVE
2nd AC / Key Grip: JOSH EDWARDS
NATHANIALJAMES
Art Director & Designer: NATE HOWE
Animator: JOSH NOVAK
RADIUM AUDIO LONDON – Sizzle :45 only
Original Music Score & Sound Design: ANDREW DIEY
Mix And Master: PETER MALMQVIST
CLEAN CUTS
Sound Design, Mix, Master: JOE POWERS
Sound Design, Mix, Master: NATE DELUCCA
Producer: JESSICA BARBOT
For NATIONAL GEOGRAPHIC CHANNEL
EVP Marketing & Creative
KIERA HYNNINEN
SVP Strategic Marketing & Creative
DAWN RODNEY
VP Creative
ANDY BAKER
Executive Producer and Co-Producer
VINCENT ARICCO
CARLA DAENINCKX
Design Director
CARLA DAENINCKX
Marketing Operations Manger
MELAYNE COHEN
Associate Producer
JAMES INTROCASO
Special thanks to NATIONAL GEOGRAPHIC FILM LIBRARY and MISSIONS
